iPhone 17e features a beautiful 6.1-inch Super Retina XDR display,¹ the fast and capable A19 chip, all-day battery life² and 256GB starting storage.

· SAY HELLO TO A GOOD BUY — iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.

· ACTION BUTTON — Quick customisable access to your favourite apps and features, or use visual intelligence to learn about your surroundings.³

· DESIGNED TO LAST — iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.

· STUNNING DISPLAY — The 6.1-inch Super Retina XDR display makes photos pop and text easy to read.¹ And the seven-layer anti-reflective coating reduces glare — even in bright sunlight.

· ALL-DAY BATTERY LIFE — Text, browse and binge movies and shows for hours on end.² Charge fast with USB-C and now with MagSafe.

· FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE. — iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient and fast.⁴

· A19 CHIP. BLASTS AND LASTS. — A19 makes everything you do feel fast and fluid for years to come — including powerful AAA gaming, 4K streaming and more.

· TWO ADVANCED CAMERAS IN ONE — The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.

· MORE SPACE FOR WHAT MATTERS — With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future — from super-high-resolution photos and 4K videos to your favourite apps, games and more.

· VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.⁵

· IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.⁶ — Personal, private, powerful. Write, express yourself and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation and visual intelligence.³

· PRIVACY — Use Face ID to securely unlock, sign in and pay.

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¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.

²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/sg/batteries and apple.com/sg/iphone/battery.html for more information.

³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-sg/121115#visual-intelligence.

⁴Up to 50% charge in 30 minutes. Testing conducted by Apple in January 2026 using pre-production iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305).
Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.

⁵iPhone 17e, iPhone 17, iPhone 17 Pro and iPhone Air can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling.

⁶Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-sg/121115.

z[Set] Apple iPhone 17e

iPhone 17e 256GB Soft Pink

iPhone 17e 512GB Soft Pink

iPhone 17e 512GB White

iPhone 17e 512GB Black

iPhone 17e 256GB Black

iPhone 17e 256GB White